FORMULATED TO GUARANTEE IMPECCABLE COVERAGE, LONG-LASTING AND LUMINOUS COLOR. PERMANENT COSMETIC COLORING CREAM. A NOURISHING AND HIGH-PERFORMANCE PERMANENT COLOR THAT WILL LIFT YOUR SPIRITS! WITH 74 SHADES, THERE IS A PERFECT FORMULA FOR EVERYONE. AN EXCLUSIVE FORMULATION WITH ALOETRIX (ALOE VERA, WHEAT PROTEIN AND UV FILTER) AND CRYSTALLIZED MICRO PIGMENTS ENRICHED WITH PRECIOUS ARGAN OIL. THANKS TO THE LOW ALKALINE CONTENT, IT LIGHTENS AND COLORS WITH EXTRAORDINARY GENTLENESS, ENSURING MAXIMUM CARE FOR THE HAIR.