Defend Your Blonde and Brighten Your Shine K18 TripleBright Oxidation Defense Purple Shampoo is a high-performance toning treatment designed to preserve the purity of blonde, silver, grey, and highlighted hair. This advanced formula goes beyond simple color correction; it acts as a powerful shield against oxidation and environmental pollutants that cause hair to become dull, brassy, or yellow over time. Available in a convenient 125 ml size, this shampoo is perfect for maintaining salon-fresh vibrancy at home or while traveling, ensuring your color remains cool, bright, and multidimensional. Key Benefits: Triple-Action Brightening: Instantly neutralizes stubborn brassy and yellow undertones, restoring a clean, cool-toned finish. Oxidation Defense: Formulated to combat the damaging effects of hard water minerals, UV exposure, and pollutants that compromise hair color. Enhanced Color Vibrancy: Revitalizes dull strands, adding depth and a healthy, luminous glow to highlights and natural grey hair. Gentle Cleansing: Effectively removes buildup and impurities without stripping the hair's essential moisture or compromising the hair barrier. Optimal Hair Health: Leaves hair feeling soft, manageable, and resilient, preparing it for subsequent repair treatments. Why It Works: Professional-Grade Pigments: High-potency violet pigments provide superior toning results in just one wash. Anti-Pollution Technology: Creates a protective layer that prevents minerals and metallic particles from sticking to the hair fiber. Color-Safe Formula: Specifically engineered to be safe for color-treated and chemically processed hair. How to Use: Apply to wet hair and massage into a rich lather. For light toning, rinse immediately. For more intense neutralization, leave on for 1–3 minutes depending on the desired level of brightness. Rinse thoroughly. Follow with your preferred K18 treatment or conditioner. Use 1–2 times a week or as needed to maintain your ideal tone.