The first in our line of pet care. This pet friendly shampoo/conditioner is made from the best ingredients for your furry best friend. Our animals need good soap too. That's why you should buy the best for their skin. Made with Aloe Vera Powder, Panthenol, and Wheat Protein to help protect and condition the skin. Great for irritated and sensitive skin. Trust me your puppy will love this soap. Great for long or short hair breeds.