Alterna Professional Color Hold (5.1 oz) is a professional-quality hair care product designed to protect and maintain vibrant color while providing long-lasting hold. Its formula helps preserve color-treated hair with enhanced shine and manageability.

Alterna Professional Color Hold 5.1 Oz 
Add Alterna Color Hold to any professional color service for:
- Intensified Color Vibrancy
- Longer Lasting Color
- Superior Gray Coverage
Turn any Professional Hair Color into an Enzyme Based Alterna Color! Add Alterna's Color Hold to any professional hair color to transform it into an enzyme based Alterna service, prolonging color vibrancy and richness.
Alterna Color Hold is Clinically proven to deliver:
10X better color intensity and
over 10x better gray coverage after 28 days!*
*Clinical testing performed by an independent lab. Subjects tested color with Color Hold vs. color alone for 28 days.